One of the top reasons to consider a satellite television service is the cost. Why is satellite generally cheaper than cable? Satellite television uses technology that does not require an actual hard line to each residence or business served. Since the customer just needs a dish installed on their house which receives signal from outer space, they save money on having to build and maintain a physical network. Cable television companies have the added expense of maintaining a vast network of wire and cabling, thus the added expense is generally passed along to the consumer.

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On the other hand, the physical network that cable television companies build can be used to operate and sell additional services. With satellite, its pretty much a one way transmission, with them beaming the signal to your home. Other services that customers want require a two way network.

Communication services like your home phone line or high speed internet access require this kind of setup. Cable companies have taken advantage of their vast network by marketing triple play packages of voice, video, and high speed internet.  Phone companies like Verizon and AT&T have begun their own television services, so that they can try to match up with the cable triple play.  This has left satellite providers behind a bit, as they have to forge partnerships with the telephone companies so that they can bundle additional services.

Direct TV has really beaten Dish Network to the punch in their marketing partnerships. They not only have set up agreements with Verizon and AT&T in the areas where they do not have their own cable offers, they also have an agreement with Qwest, which does not have their own video service.  This is important because it means customers in the areas served by Qwest are constantly offered the Direct TV option as an alternative to cable.

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